With del.icio.us, Digg, StumbleUpon & other forms of social media exploding in popularity, it was only a matter of time before the search engines joined the party. So it’s not surprising to hear Yahoo announce that del.icio.us results will soon be incorporated into their search results. But can social media really improve search engine accuracy…? Not just yet…

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Digg, Facebook, StumbleUpon, del.icio.us, YouTube, Bloglines, MySpace, Blogging Zoom, Twitter, Sphinn, Technorati, Mixx, LinkedIn, Hi5, Slashdot, Reddit, Flickr… arggggh! How the hell do I keep up…?!?!

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homer1.jpgI love this story and I love the unconventional approach of the company at the centre of it even more. This is crisis management 101 with a twist. The story centres around hosting company Dreamhost, who had the mother of all f__k ups this week when they accidentally over-charged their customers to the tune of $7.5 million. Whoa!

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Inspiration comes from the strangest places sometimes. Indeed, I would never have imagined my first blog post would relate to a boring transactional email. But I found a recent email from PayPal inspiring… Here it is:

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